Authors: Associate Professor Dr.T.M.Hemalatha, Mr. Reehan J
Abstract: Customer satisfaction plays a pivotal role in determining the success and sustainability of any consumer brand in a competitive marketplace. This study examines the level of customer satisfaction with DOMS stationery products in Coimbatore city. DOMS Industries Limited, one of India's leading stationery brands, offers a wide range of products including pencils, pens, geometry boxes, art supplies, and scholastic materials. The research focuses on evaluating consumer perceptions regarding product quality, pricing, packaging, availability, and brand loyalty. A structured questionnaire was administered to 120 respondents selected through convenience sampling from Coimbatore city. Both primary and secondary data were utilized for the study. The analysis reveals that a majority of customers are satisfied with DOMS products, though concerns regarding pricing and product variety were noted. The findings provide valuable insights for manufacturers and marketers to enhance customer experience and strengthen brand positioning in the stationery segment.
