Authors: Sandra Chewe Abstract: School-community partnerships represent a critical mechanism for improving educational outcomes, yet remain underdeveloped in many rural...
Explainable AI Framework For Real-Time Financial Fraud Detection And Risk Scoring In Digital Payment Ecosystems
Authors: N. Rajarajeswari, Dr. Saley Seetharaman Abstract: The explosive increase in the use of digital payment systems has led to...
A Study on Impact of Celebrity Endorsement in Advertisement with Special Reference to Health Care Products
Authors: Assistant Professor Ms. Vineetha. V, Mr. Arunmozhi. M Abstract: In today’s highly competitive market, companies are constantly looking for...
A Study on Impact of Social Media Influencer on Consumer Purchase Decision with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. R. Nandhini, Mr. Paneer Selvam. P Abstract: Social media has emerged as a powerful platform for...
The Role of Robo-Advisors in Enhancing Financial Literacy Among Young Indian Investors
Authors: Assistant Professor Ms. Mithuna R, Ms. Deepika S Abstract: The swift expansion of financial technology has changed how people...
A Study on Factors Influencing the Adoption of Fintech Startups among College Students
Authors: Ms. Abinaya J, Mr. Reuban G Abstract: Fintech startups have emerged as transformative agents in the financial services sector...