Authors: Assistant Professor Ms. Vineetha. V, Mr. Manish Raj
Abstract: The stationery industry in India has been growing steadily, supported by higher literacy levels, better educational facilities, and increasing demand from students, professionals, and corporate users. DOMS Industries Pvt. Ltd. has emerged as one of the leading players in this sector, offering a wide range of products such as pencils, pens, geometry tools, art materials, and other school supplies. This study focuses on understanding customer satisfaction with DOMS stationery products in the Coimbatore district. It looks at key factors like product quality, pricing, packaging, availability, variety, and after-sales service. Data for the study were collected from 120 respondents, including students, teachers, parents, and working professionals, using a structured questionnaire. Additional information was gathered from company reports, research articles, and industry publications. The data were analysed using simple percentage analysis, weighted average methods, and the chi-square test. The results show that most customers are highly satisfied with DOMS products, especially in terms of quality and value for money. However, there is room for improvement in areas such as product availability and the range of premium products. Overall, the study suggests that by addressing these gaps, DOMS can further strengthen its position in the Coimbatore market.
