Authors: Assistant Professor Ms. Vineetha. V, Mr. Arunmozhi. M Abstract: In today’s highly competitive market, companies are constantly looking for...
A Study on Impact of Social Media Influencer on Consumer Purchase Decision with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. R. Nandhini, Mr. Paneer Selvam. P Abstract: Social media has emerged as a powerful platform for...
The Role of Robo-Advisors in Enhancing Financial Literacy Among Young Indian Investors
Authors: Assistant Professor Ms. Mithuna R, Ms. Deepika S Abstract: The swift expansion of financial technology has changed how people...
A Study on Factors Influencing the Adoption of Fintech Startups among College Students
Authors: Ms. Abinaya J, Mr. Reuban G Abstract: Fintech startups have emerged as transformative agents in the financial services sector...
A Study on Consumer Behaviour Towards Smart TV
Authors: Assistant Professor Ms. Abinaya J, Mr. Shane Robinson Abstract: The rapid advancement in technology has transformed the television industry,...
A Study on Dairy Products with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. Abinaya J, Mr. Akbar Sha H Abstract: The dairy industry plays a pivotal role in the...
A Study on Service Quality Towards Lenskart with Special Reference to Lenskart Coimbatore, R.S. Puram Branch
Authors: Ms. Vineetha. V, Mr. Ritheshkumar A Abstract: The optical retail industry in India has undergone significant changes in recent...
A Study of Customer Satisfaction on the Doms Stationery Products with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. Vineetha. V, Mr. Manish Raj Abstract: The stationery industry in India has been growing steadily, supported...
A Study of Customer Satisfaction on the Doms Stationery Products with Special Reference to Coimbatore City
Authors: Associate Professor Dr.T.M.Hemalatha, Mr. Reehan J Abstract: Customer satisfaction plays a pivotal role in determining the success and sustainability...
A Study on the Zero Food Waste Mindset and Practices Among Young Adults with Special Reference to Coimbatore District
Authors: Assistant Professor Dr. G. Kowsalya, Mr. Pavithran S Abstract: Food waste is a critical global issue with severe economic,...