A Study on Challenges Faced by Street Vendors with Special Reference to Chennai City
Authors: Dr. G. Arut Geevitha, Mr. Nilavan
Abstract: Street vending is an important part of the informal economy in urban India, providing a source of livelihood for millions of low-income individuals while also offering affordable goods and services to city residents. In Chennai, one of the fastest-growing metropolitan cities in the country, street vendors contribute significantly to the local economy and everyday urban life. However, despite their importance, they continue to face several serious challenges that affect their livelihood and economic stability. This study focuses on understanding the major difficulties experienced by street vendors in Chennai. These challenges include lack of proper legal recognition, frequent harassment by authorities, poor infrastructure, limited access to financial resources, increasing competition from organised retail outlets, and the effects of ongoing urban development policies. To carry out the research, primary data were collected from 120 street vendors across different zones of Chennai using structured questionnaires. Secondary data were gathered from government reports, academic journals, and official documents. The data were analysed using simple percentage analysis and chi-square tests. The findings show that harassment from authorities and the absence of fixed or permanent vending spaces are among the most pressing issues faced by vendors. Based on these results, the study suggests practical measures such as better policy implementation, improved infrastructure, and greater financial support to enhance the socio-economic conditions of street vendors and ensure their livelihood security.
A Study on the Zero Food Waste Mindset and Practices Among Young Adults with Special Reference to Coimbatore District
Authors: Assistant Professor Dr. G. Kowsalya, Mr. Pavithran S
Abstract: Food waste is a critical global issue with severe economic, environmental, and social consequences. In India, approximately 40% of food produced is wasted, contributing to greenhouse gas emissions, resource depletion, and food insecurity. Young adults, as key decision-makers of the future, play a pivotal role in transforming food consumption patterns. This study examines the zero food waste mindset and practices among young adults in Coimbatore district. It identifies the level of awareness, behavioural patterns, and the barriers they face in adopting zero waste food habits. The research also explores the influence of social media, education, and household practices on their food waste behaviour. The findings indicate that while many young adults are aware of food waste issues, actual adoption of waste-reduction practices remains inconsistent. The study concludes with actionable suggestions for promoting zero food waste culture among youth.
A Study of Customer Satisfaction on the Doms Stationery Products with Special Reference to Coimbatore City
Authors: Associate Professor Dr.T.M.Hemalatha, Mr. Reehan J
Abstract: Customer satisfaction plays a pivotal role in determining the success and sustainability of any consumer brand in a competitive marketplace. This study examines the level of customer satisfaction with DOMS stationery products in Coimbatore city. DOMS Industries Limited, one of India's leading stationery brands, offers a wide range of products including pencils, pens, geometry boxes, art supplies, and scholastic materials. The research focuses on evaluating consumer perceptions regarding product quality, pricing, packaging, availability, and brand loyalty. A structured questionnaire was administered to 120 respondents selected through convenience sampling from Coimbatore city. Both primary and secondary data were utilized for the study. The analysis reveals that a majority of customers are satisfied with DOMS products, though concerns regarding pricing and product variety were noted. The findings provide valuable insights for manufacturers and marketers to enhance customer experience and strengthen brand positioning in the stationery segment.
A Study of Customer Satisfaction on the Doms Stationery Products with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. Vineetha. V, Mr. Manish Raj
Abstract: The stationery industry in India has been growing steadily, supported by higher literacy levels, better educational facilities, and increasing demand from students, professionals, and corporate users. DOMS Industries Pvt. Ltd. has emerged as one of the leading players in this sector, offering a wide range of products such as pencils, pens, geometry tools, art materials, and other school supplies. This study focuses on understanding customer satisfaction with DOMS stationery products in the Coimbatore district. It looks at key factors like product quality, pricing, packaging, availability, variety, and after-sales service. Data for the study were collected from 120 respondents, including students, teachers, parents, and working professionals, using a structured questionnaire. Additional information was gathered from company reports, research articles, and industry publications. The data were analysed using simple percentage analysis, weighted average methods, and the chi-square test. The results show that most customers are highly satisfied with DOMS products, especially in terms of quality and value for money. However, there is room for improvement in areas such as product availability and the range of premium products. Overall, the study suggests that by addressing these gaps, DOMS can further strengthen its position in the Coimbatore market.
A Study on Service Quality Towards Lenskart with Special Reference to Lenskart Coimbatore, R.S. Puram Branch
Authors: Ms. Vineetha. V, Mr. Ritheshkumar A
Abstract: The optical retail industry in India has undergone significant changes in recent years, especially with the rise of omnichannel eyewear brands that combine the convenience of online shopping with the experience of physical stores. Lenskart is a leading example of this transformation, offering customers a seamless blend of digital and in-store services. This study focuses on understanding how customers perceive the quality of services provided at Lenskart’s R.S. Puram branch in Coimbatore. To evaluate service quality, the study uses the SERVQUAL model, which looks at five key dimensions: tangibility, reliability, responsiveness, assurance, and empathy. Primary data were collected from 120 customers who visited the R.S. Puram branch through a structured questionnaire. In addition, secondary data were gathered from research articles, industry reports, and other reliable sources. The collected data were analysed using statistical tools such as simple percentage analysis, weighted average method, and chi-square test The findings show that customers are particularly satisfied with aspects related to assurance and empathy, indicating that staff behaviour, trust, and personal attention are strong points of the store. Overall, customer satisfaction at the R.S. Puram branch is found to be quite positive. Based on these insights, the study provides practical suggestions for further improving service quality and enhancing the overall customer experience at Lenskart in Coimbatore.
A Study on Dairy Products with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. Abinaya J, Mr. Akbar Sha H
Abstract: The dairy industry plays a pivotal role in the agricultural economy of India, and Coimbatore district in Tamil Nadu is no exception. This study aims to examine the production, distribution, consumption, and marketing patterns of dairy products in Coimbatore district. The dairy sector in this region is influenced by a complex interplay of consumer preferences, supply chain dynamics, government policies, and market competition. The study focuses on understanding consumer awareness, purchasing behaviour, and satisfaction levels with respect to various dairy products such as milk, curd, butter, ghee, paneer, and cheese. Primary data were collected through structured questionnaires administered to 120 respondents, while secondary data were drawn from published reports, journals, and government records. The findings reveal that a significant proportion of consumers in Coimbatore prefer locally sourced dairy products and are moderately aware of branded dairy variants. The study also highlights the challenges faced by dairy farmers and retailers in maintaining quality and price competitiveness. The research contributes to understanding the dynamics of the dairy market in Coimbatore and offers actionable recommendations for improving product reach, quality assurance, and consumer satisfaction. The results are expected to benefit dairy entrepreneurs, policy makers, and academic researchers.
A Study on Consumer Behaviour Towards Smart TV
Authors: Assistant Professor Ms. Abinaya J, Mr. Shane Robinson
Abstract: The rapid advancement in technology has transformed the television industry, with Smart TVs emerging as a dominant product in the consumer electronics market. This study examines consumer behaviour towards Smart TV with special reference to purchasing patterns, brand preferences, and post-purchase satisfaction. The research focuses on understanding the key factors that influence consumers while buying a Smart TV, including price, features, brand image, and after-sales service. A structured questionnaire was administered to 120 respondents in Orathanadu, Tamil Nadu. The findings of the study reveal that display quality, smart features, and pricing are the most influential factors. The study aims to assist manufacturers and marketers in designing better strategies to meet consumer expectations and enhance market penetration of Smart TVs
A Study on Factors Influencing the Adoption of Fintech Startups among College Students
Authors: Ms. Abinaya J, Mr. Reuban G
Abstract: Fintech startups have emerged as transformative agents in the financial services sector by leveraging mobile technology, artificial intelligence, and digital infrastructure to deliver fast, accessible, and user-friendly financial solutions. This study examines the factors influencing the adoption of fintech startups among college students, an important demographic segment characterized by high digital exposure and openness to innovation. Adopting a descriptive and analytical research design, the study collected primary data from 150 college students using a structured questionnaire. Statistical tools including percentage analysis, weighted average score, chi-square test, and ANOVA were applied to analyze awareness levels, usage patterns, perception, challenges, and overall satisfaction. Findings reveal that convenience, ease of use, fast transactions, cashback incentives, and peer influence are the dominant drivers of fintech adoption. However, security concerns, transaction failures, and limited trust in data privacy continue to act as significant barriers. The study also highlights that fintech usage among students is primarily concentrated in payment services, with investment and loan services being substantially underutilized. The paper concludes that addressing trust gaps and improving financial literacy are essential for achieving deeper and more inclusive fintech adoption among college students.
The Role of Robo-Advisors in Enhancing Financial Literacy Among Young Indian Investors
Authors: Assistant Professor Ms. Mithuna R, Ms. Deepika S
Abstract: The swift expansion of financial technology has changed how people engage with and manage financial services, with robo-advisors standing out as a significant innovation within digital investment systems. This research investigates how robo-advisors can improve financial literacy for younger investors in India. The main aim is to evaluate the degree of financial knowledge, the adoption of robo-advisory platforms, and their influence on investing habits and decision-making processes. The research is founded on primary data gathered from 100 participants through a structured survey, supplemented by secondary data from related studies. To analyze the data, statistical methods including percentage analysis, correlation, ANOVA, and regression were employed. The results suggest that although financial knowledge among young investors is average, the utilization of robo-advisors plays a crucial role in enhancing financial understanding, planning behaviors, and decisive capability. The findings also demonstrate a positive link between using robo-advisors and financial literacy, alongside observable behavioral improvements such as boosted confidence and diminished emotional biases in investment choices. In conclusion, robo-advisors are not just tools for investment; they also act as effective resources for financial education. Nonetheless, elements like trust, awareness, and user participation continue to affect their uptake. These insights offer valuable implications for policymakers, financial institutions, and fintech companies in fostering digital financial education among young investors.
A Study on Impact of Social Media Influencer on Consumer Purchase Decision with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. R. Nandhini, Mr. Paneer Selvam. P
Abstract: Social media has emerged as a powerful platform for communication, promotion, and brand engagement in the modern digital era. Among the various digital marketing tools, social media influencers play a significant role in shaping consumer perceptions and purchase behaviour. This study focuses on analysing the impact of social media influencers on consumer purchase decisions with special reference to Coimbatore city. The research examines factors such as influencer credibility, trustworthiness, authenticity, content quality, and follower engagement that influence consumers while making purchasing decisions. The study also explores how consumers in Coimbatore respond to product recommendations shared by influencers across platforms such as Instagram, YouTube, and Facebook. The findings of earlier studies show that influencers can strongly affect purchase intention, especially when audiences perceive them as authentic and relatable. The study suggests that businesses can use influencer marketing more effectively by selecting the right influencers and maintaining genuine brand communication.
A Study on Impact of Celebrity Endorsement in Advertisement with Special Reference to Health Care Products
Authors: Assistant Professor Ms. Vineetha. V, Mr. Arunmozhi. M
Abstract: In today’s highly competitive market, companies are constantly looking for effective ways to capture consumer attention, and celebrity endorsement has become one of the most widely used strategies—even in the health care sector. This study looks at how celebrity endorsements influence consumer purchasing behaviour, with a special focus on health care products in the Coimbatore district. These products include medicines, nutritional supplements, personal care items, and wellness products, where trust, safety, and reliability play a very important role in shaping consumer choices. The research focuses on understanding how the qualities of celebrities—such as their credibility, attractiveness, and expertise—affect consumer awareness, perception, and willingness to buy health care products. To carry out the study, primary data were collected from 120 respondents in Coimbatore using a structured questionnaire. In addition, secondary data were gathered from various journals, books, and online sources. The collected data were analyzed using simple percentage analysis and the chi-square test. The results clearly show that celebrity endorsements do have a noticeable impact on consumer buying behaviour, especially in the health care segment where trust is essential. Based on these findings, the study suggests practical recommendations for marketers and policymakers to design more effective and responsible advertising strategies that can strengthen consumer confidence and influence purchasing decisions in a positive way.
Explainable AI Framework For Real-Time Financial Fraud Detection And Risk Scoring In Digital Payment Ecosystems
Authors: N. Rajarajeswari, Dr. Saley Seetharaman
Abstract: The explosive increase in the use of digital payment systems has led to an increase in complex financial scams. It is necessary to have intelligent detection and risk assessment systems that can detect and prevent potential financial crimes in real time. However, deep learning models have proven to be accurate, but their lack of transparency makes them unsuitable for highly regulated financial systems. In this study, we present a novel Explainable AI system to address fraud detection and risk assessment in real time. Our system includes a Temporal Fusion Transformer network model for sequence-aware fraud detection and a hybrid explainability module that incorporates feature-based SHAP, locally-explainable LIME, and counterfactually-generative rules to provide actionable explanations. We have evaluated our system on a real-world dataset comprising 10 million digital payments. Our experiments show that the proposed TFT achieves an area under curve (AUC) of 0.982, significantly better than XGBoost (0.965) and LSTM (0.971).
DOI: https://doi.org/10.5281/zenodo.20411601
Exploring the Influence of School-Community Partnerships on Business Practices and Cultural Transformation in Chipangali District, Zambia
Authors: Sandra Chewe
Abstract: School-community partnerships represent a critical mechanism for improving educational outcomes, yet remain underdeveloped in many rural Zambian contexts. This study explored the influence of school-community partnerships on business practices and cultural transformation in Chipangali District, Zambia. The research employed a mixed-methods design, collecting data from 200 participants comprising 20 administrators, 50 teachers, 80 parents, and 50 students across five schools. Questionnaires, interview schedules, and focus group discussions served as primary data collection instruments. The study revealed that school-community relationships in Chipangali District are predominantly weak, characterized by minimal collaboration and mutual engagement. Three categories of barriers emerged: school-based factors (institutional operations and teacher attitudes), home-based factors (poverty and negative parental educational experiences), and community-based factors (culture of individualism and degenerating cooperative spirit). Despite these challenges, the study identified seven strategies for strengthening partnerships: open communication, collaborative partnership frameworks, parental involvement initiatives, community engagement programs, mutual respect, shared goals and values, and cultural sensitivity. The findings contribute to understanding how educational partnerships can be systematically developed in resource-constrained rural settings. The study recommends policy interventions mandating structured partnership frameworks, increased resource allocation for relationship-building activities, and community sensitization programs. These findings have implications for educational practice, policy development, and future research on school-community collaboration in similar contexts.
DOI: http://doi.org/