A Study on Challenges Faced by Street Vendors with Special Reference to Chennai City
Authors: Dr. G. Arut Geevitha, Mr. Nilavan
Abstract: Street vending is an important part of the informal economy in urban India, providing a source of livelihood for millions of low-income individuals while also offering affordable goods and services to city residents. In Chennai, one of the fastest-growing metropolitan cities in the country, street vendors contribute significantly to the local economy and everyday urban life. However, despite their importance, they continue to face several serious challenges that affect their livelihood and economic stability. This study focuses on understanding the major difficulties experienced by street vendors in Chennai. These challenges include lack of proper legal recognition, frequent harassment by authorities, poor infrastructure, limited access to financial resources, increasing competition from organised retail outlets, and the effects of ongoing urban development policies. To carry out the research, primary data were collected from 120 street vendors across different zones of Chennai using structured questionnaires. Secondary data were gathered from government reports, academic journals, and official documents. The data were analysed using simple percentage analysis and chi-square tests. The findings show that harassment from authorities and the absence of fixed or permanent vending spaces are among the most pressing issues faced by vendors. Based on these results, the study suggests practical measures such as better policy implementation, improved infrastructure, and greater financial support to enhance the socio-economic conditions of street vendors and ensure their livelihood security.
A Study on the Zero Food Waste Mindset and Practices Among Young Adults with Special Reference to Coimbatore District
Authors: Assistant Professor Dr. G. Kowsalya, Mr. Pavithran S
Abstract: Food waste is a critical global issue with severe economic, environmental, and social consequences. In India, approximately 40% of food produced is wasted, contributing to greenhouse gas emissions, resource depletion, and food insecurity. Young adults, as key decision-makers of the future, play a pivotal role in transforming food consumption patterns. This study examines the zero food waste mindset and practices among young adults in Coimbatore district. It identifies the level of awareness, behavioural patterns, and the barriers they face in adopting zero waste food habits. The research also explores the influence of social media, education, and household practices on their food waste behaviour. The findings indicate that while many young adults are aware of food waste issues, actual adoption of waste-reduction practices remains inconsistent. The study concludes with actionable suggestions for promoting zero food waste culture among youth.
A Study of Customer Satisfaction on the Doms Stationery Products with Special Reference to Coimbatore City
Authors: Associate Professor Dr.T.M.Hemalatha, Mr. Reehan J
Abstract: Customer satisfaction plays a pivotal role in determining the success and sustainability of any consumer brand in a competitive marketplace. This study examines the level of customer satisfaction with DOMS stationery products in Coimbatore city. DOMS Industries Limited, one of India's leading stationery brands, offers a wide range of products including pencils, pens, geometry boxes, art supplies, and scholastic materials. The research focuses on evaluating consumer perceptions regarding product quality, pricing, packaging, availability, and brand loyalty. A structured questionnaire was administered to 120 respondents selected through convenience sampling from Coimbatore city. Both primary and secondary data were utilized for the study. The analysis reveals that a majority of customers are satisfied with DOMS products, though concerns regarding pricing and product variety were noted. The findings provide valuable insights for manufacturers and marketers to enhance customer experience and strengthen brand positioning in the stationery segment.
A Study of Customer Satisfaction on the Doms Stationery Products with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. Vineetha. V, Mr. Manish Raj
Abstract: The stationery industry in India has been growing steadily, supported by higher literacy levels, better educational facilities, and increasing demand from students, professionals, and corporate users. DOMS Industries Pvt. Ltd. has emerged as one of the leading players in this sector, offering a wide range of products such as pencils, pens, geometry tools, art materials, and other school supplies. This study focuses on understanding customer satisfaction with DOMS stationery products in the Coimbatore district. It looks at key factors like product quality, pricing, packaging, availability, variety, and after-sales service. Data for the study were collected from 120 respondents, including students, teachers, parents, and working professionals, using a structured questionnaire. Additional information was gathered from company reports, research articles, and industry publications. The data were analysed using simple percentage analysis, weighted average methods, and the chi-square test. The results show that most customers are highly satisfied with DOMS products, especially in terms of quality and value for money. However, there is room for improvement in areas such as product availability and the range of premium products. Overall, the study suggests that by addressing these gaps, DOMS can further strengthen its position in the Coimbatore market.
A Study on Service Quality Towards Lenskart with Special Reference to Lenskart Coimbatore, R.S. Puram Branch
Authors: Ms. Vineetha. V, Mr. Ritheshkumar A
Abstract: The optical retail industry in India has undergone significant changes in recent years, especially with the rise of omnichannel eyewear brands that combine the convenience of online shopping with the experience of physical stores. Lenskart is a leading example of this transformation, offering customers a seamless blend of digital and in-store services. This study focuses on understanding how customers perceive the quality of services provided at Lenskart’s R.S. Puram branch in Coimbatore. To evaluate service quality, the study uses the SERVQUAL model, which looks at five key dimensions: tangibility, reliability, responsiveness, assurance, and empathy. Primary data were collected from 120 customers who visited the R.S. Puram branch through a structured questionnaire. In addition, secondary data were gathered from research articles, industry reports, and other reliable sources. The collected data were analysed using statistical tools such as simple percentage analysis, weighted average method, and chi-square test The findings show that customers are particularly satisfied with aspects related to assurance and empathy, indicating that staff behaviour, trust, and personal attention are strong points of the store. Overall, customer satisfaction at the R.S. Puram branch is found to be quite positive. Based on these insights, the study provides practical suggestions for further improving service quality and enhancing the overall customer experience at Lenskart in Coimbatore.
A Study on Dairy Products with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. Abinaya J, Mr. Akbar Sha H
Abstract: The dairy industry plays a pivotal role in the agricultural economy of India, and Coimbatore district in Tamil Nadu is no exception. This study aims to examine the production, distribution, consumption, and marketing patterns of dairy products in Coimbatore district. The dairy sector in this region is influenced by a complex interplay of consumer preferences, supply chain dynamics, government policies, and market competition. The study focuses on understanding consumer awareness, purchasing behaviour, and satisfaction levels with respect to various dairy products such as milk, curd, butter, ghee, paneer, and cheese. Primary data were collected through structured questionnaires administered to 120 respondents, while secondary data were drawn from published reports, journals, and government records. The findings reveal that a significant proportion of consumers in Coimbatore prefer locally sourced dairy products and are moderately aware of branded dairy variants. The study also highlights the challenges faced by dairy farmers and retailers in maintaining quality and price competitiveness. The research contributes to understanding the dynamics of the dairy market in Coimbatore and offers actionable recommendations for improving product reach, quality assurance, and consumer satisfaction. The results are expected to benefit dairy entrepreneurs, policy makers, and academic researchers.
A Study on Consumer Behaviour Towards Smart TV
Authors: Assistant Professor Ms. Abinaya J, Mr. Shane Robinson
Abstract: The rapid advancement in technology has transformed the television industry, with Smart TVs emerging as a dominant product in the consumer electronics market. This study examines consumer behaviour towards Smart TV with special reference to purchasing patterns, brand preferences, and post-purchase satisfaction. The research focuses on understanding the key factors that influence consumers while buying a Smart TV, including price, features, brand image, and after-sales service. A structured questionnaire was administered to 120 respondents in Orathanadu, Tamil Nadu. The findings of the study reveal that display quality, smart features, and pricing are the most influential factors. The study aims to assist manufacturers and marketers in designing better strategies to meet consumer expectations and enhance market penetration of Smart TVs
A Study on Factors Influencing the Adoption of Fintech Startups among College Students
Authors: Ms. Abinaya J, Mr. Reuban G
Abstract: Fintech startups have emerged as transformative agents in the financial services sector by leveraging mobile technology, artificial intelligence, and digital infrastructure to deliver fast, accessible, and user-friendly financial solutions. This study examines the factors influencing the adoption of fintech startups among college students, an important demographic segment characterized by high digital exposure and openness to innovation. Adopting a descriptive and analytical research design, the study collected primary data from 150 college students using a structured questionnaire. Statistical tools including percentage analysis, weighted average score, chi-square test, and ANOVA were applied to analyze awareness levels, usage patterns, perception, challenges, and overall satisfaction. Findings reveal that convenience, ease of use, fast transactions, cashback incentives, and peer influence are the dominant drivers of fintech adoption. However, security concerns, transaction failures, and limited trust in data privacy continue to act as significant barriers. The study also highlights that fintech usage among students is primarily concentrated in payment services, with investment and loan services being substantially underutilized. The paper concludes that addressing trust gaps and improving financial literacy are essential for achieving deeper and more inclusive fintech adoption among college students.
The Role of Robo-Advisors in Enhancing Financial Literacy Among Young Indian Investors
Authors: Assistant Professor Ms. Mithuna R, Ms. Deepika S
Abstract: The swift expansion of financial technology has changed how people engage with and manage financial services, with robo-advisors standing out as a significant innovation within digital investment systems. This research investigates how robo-advisors can improve financial literacy for younger investors in India. The main aim is to evaluate the degree of financial knowledge, the adoption of robo-advisory platforms, and their influence on investing habits and decision-making processes. The research is founded on primary data gathered from 100 participants through a structured survey, supplemented by secondary data from related studies. To analyze the data, statistical methods including percentage analysis, correlation, ANOVA, and regression were employed. The results suggest that although financial knowledge among young investors is average, the utilization of robo-advisors plays a crucial role in enhancing financial understanding, planning behaviors, and decisive capability. The findings also demonstrate a positive link between using robo-advisors and financial literacy, alongside observable behavioral improvements such as boosted confidence and diminished emotional biases in investment choices. In conclusion, robo-advisors are not just tools for investment; they also act as effective resources for financial education. Nonetheless, elements like trust, awareness, and user participation continue to affect their uptake. These insights offer valuable implications for policymakers, financial institutions, and fintech companies in fostering digital financial education among young investors.
A Study on Impact of Social Media Influencer on Consumer Purchase Decision with Special Reference to Coimbatore District
Authors: Assistant Professor Ms. R. Nandhini, Mr. Paneer Selvam. P
Abstract: Social media has emerged as a powerful platform for communication, promotion, and brand engagement in the modern digital era. Among the various digital marketing tools, social media influencers play a significant role in shaping consumer perceptions and purchase behaviour. This study focuses on analysing the impact of social media influencers on consumer purchase decisions with special reference to Coimbatore city. The research examines factors such as influencer credibility, trustworthiness, authenticity, content quality, and follower engagement that influence consumers while making purchasing decisions. The study also explores how consumers in Coimbatore respond to product recommendations shared by influencers across platforms such as Instagram, YouTube, and Facebook. The findings of earlier studies show that influencers can strongly affect purchase intention, especially when audiences perceive them as authentic and relatable. The study suggests that businesses can use influencer marketing more effectively by selecting the right influencers and maintaining genuine brand communication.
A Study on Impact of Celebrity Endorsement in Advertisement with Special Reference to Health Care Products
Authors: Assistant Professor Ms. Vineetha. V, Mr. Arunmozhi. M
Abstract: In today’s highly competitive market, companies are constantly looking for effective ways to capture consumer attention, and celebrity endorsement has become one of the most widely used strategies—even in the health care sector. This study looks at how celebrity endorsements influence consumer purchasing behaviour, with a special focus on health care products in the Coimbatore district. These products include medicines, nutritional supplements, personal care items, and wellness products, where trust, safety, and reliability play a very important role in shaping consumer choices. The research focuses on understanding how the qualities of celebrities—such as their credibility, attractiveness, and expertise—affect consumer awareness, perception, and willingness to buy health care products. To carry out the study, primary data were collected from 120 respondents in Coimbatore using a structured questionnaire. In addition, secondary data were gathered from various journals, books, and online sources. The collected data were analyzed using simple percentage analysis and the chi-square test. The results clearly show that celebrity endorsements do have a noticeable impact on consumer buying behaviour, especially in the health care segment where trust is essential. Based on these findings, the study suggests practical recommendations for marketers and policymakers to design more effective and responsible advertising strategies that can strengthen consumer confidence and influence purchasing decisions in a positive way.
Explainable AI Framework For Real-Time Financial Fraud Detection And Risk Scoring In Digital Payment Ecosystems
Authors: N. Rajarajeswari, Dr. Saley Seetharaman
Abstract: The explosive increase in the use of digital payment systems has led to an increase in complex financial scams. It is necessary to have intelligent detection and risk assessment systems that can detect and prevent potential financial crimes in real time. However, deep learning models have proven to be accurate, but their lack of transparency makes them unsuitable for highly regulated financial systems. In this study, we present a novel Explainable AI system to address fraud detection and risk assessment in real time. Our system includes a Temporal Fusion Transformer network model for sequence-aware fraud detection and a hybrid explainability module that incorporates feature-based SHAP, locally-explainable LIME, and counterfactually-generative rules to provide actionable explanations. We have evaluated our system on a real-world dataset comprising 10 million digital payments. Our experiments show that the proposed TFT achieves an area under curve (AUC) of 0.982, significantly better than XGBoost (0.965) and LSTM (0.971).
DOI: https://doi.org/10.5281/zenodo.20411601
Exploring the Influence of School-Community Partnerships on Business Practices and Cultural Transformation in Chipangali District, Zambia
Authors: Sandra Chewe
Abstract: School-community partnerships represent a critical mechanism for improving educational outcomes, yet remain underdeveloped in many rural Zambian contexts. This study explored the influence of school-community partnerships on business practices and cultural transformation in Chipangali District, Zambia. The research employed a mixed-methods design, collecting data from 200 participants comprising 20 administrators, 50 teachers, 80 parents, and 50 students across five schools. Questionnaires, interview schedules, and focus group discussions served as primary data collection instruments. The study revealed that school-community relationships in Chipangali District are predominantly weak, characterized by minimal collaboration and mutual engagement. Three categories of barriers emerged: school-based factors (institutional operations and teacher attitudes), home-based factors (poverty and negative parental educational experiences), and community-based factors (culture of individualism and degenerating cooperative spirit). Despite these challenges, the study identified seven strategies for strengthening partnerships: open communication, collaborative partnership frameworks, parental involvement initiatives, community engagement programs, mutual respect, shared goals and values, and cultural sensitivity. The findings contribute to understanding how educational partnerships can be systematically developed in resource-constrained rural settings. The study recommends policy interventions mandating structured partnership frameworks, increased resource allocation for relationship-building activities, and community sensitization programs. These findings have implications for educational practice, policy development, and future research on school-community collaboration in similar contexts.
DOI: http://doi.org/
Exploring the Role of Civic Education in Fostering Democratic Values
Authors: Zulu Esther, Dr Phiri John
Abstract: This study examined the role of civic education in fostering democratic values among learners within selected secondary schools in Zambia. Civic education had long been regarded as a foundational component of democratic societies because it equipped citizens with essential knowledge, attitudes, and skills necessary for informed participation in governance and community life. However, concerns regarding declining civic engagement, political apathy, and intolerance prompted the need to critically assess the effectiveness of civic education in nurturing democratic values such as tolerance, respect, active citizenship, and social responsibility. The study adopted a mixed-methods research design, employing questionnaires and semi-structured interviews to collect data from students and teachers involved in civic education programmes. Quantitative data were analysed using descriptive statistical techniques, while qualitative data were thematically analysed to capture deeper insights into participants’ experiences and perceptions. The findings were expected to reveal that civic education played a significant role in enhancing learners’ understanding of democratic principles and promoting positive civic attitudes, although its effectiveness was constrained by factors such as limited teaching resources, inadequate teacher preparation, and curriculum-related challenges. The significance of this study lay in its contribution to educational policy and practice by providing empirical evidence on how civic education influenced democratic values in schools. The findings were anticipated to inform policymakers, curriculum developers, and educators on strategies for strengthening civic education programmes so that they could more effectively support democratic participation and social cohesion in Zambia.
The Impacts of Non-Governmental Organization (Ngo) Involvement on Literacy Levels in Primary Schools of Lumezi District, Zambia
Authors: Changaya Morrison, Dr Phiri John
Abstract: This study examined the impacts of Non Governmental Organization (NGO) involvement on literacy levels in primary schools in Lumezi District, Eastern Province, Zambia. It addressed a persistent empirical gap about whether and how NGO literacy interventions translated into measurable improvements in early grade reading and writing. The study situated the problem within national and district evidence showing continued low learning outcomes despite increased NGO presence and framed the inquiry around program types, effectiveness, collaboration with local education authorities, changes in literacy before and after NGO engagement, and implementation challenges. A convergent mixed methods design was employed. Quantitative data were collected through an adapted Early Grade Reading Assessment (EGRA) style literacy test administered to Grade 2 and Grade 4 pupils and structured questionnaires for teachers and school administrators; qualitative data were gathered via semi structured interviews with NGO staff and DEBS officials, focus group discussions with parents and teachers, and document review. Quantitative analyses used descriptive statistics, paired samples t tests and ANOVA to compare pre and post intervention outcomes; qualitative data were analysed thematically and triangulated with quantitative findings to explain mechanisms and contextual constraints. The study produced evidence that NGO interventions produced short term gains in reading fluency and decoding where structured phonics, regular coaching and provision of leveled readers were implemented, while sustainability depended on the strength of collaboration with district education authorities, teacher retention, and local ownership. The findings underscored that coordination with DEBS and integration with national literacy frameworks enhanced continuity, whereas limited follow up, funding volatility and language mismatch constrained long term impact. The research concluded with recommendations to strengthen joint planning, embed capacity building within district systems, and prioritise mother tongue materials during early grades to improve and sustain literacy gains.
Factors Influencing Pupils’ Progression Rates from Grade Five to Grade Six: A Case Study of Selected Primary Schools in Petauke District
Authors: Martha Phiri, Dr Phiri John
Abstract: Pupil progression from one grade to the next is a critical indicator of educational efficiency, particularly in rural contexts where multiple challenges impede learning continuity. This study investigated the factors influencing pupils’ progression rates from Grade 5 to Grade 6 in selected primary schools within Petauke District, Eastern Province, Zambia. The research employed a mixed-methods design, combining quantitative data from questionnaires and school records with qualitative insights from interviews and focus group discussions involving teachers, pupils, parents, and education officers. Key findings revealed that pupil progression was influenced by an interplay of academic, institutional, socioeconomic, and cultural factors. While 46.7% of pupils were within the typical age range for Grades 5–6, delayed progression was linked to grade repetition, late school entry, and irregular attendance. Additional factors included inadequate learning materials, large class sizes, limited parental involvement, long distances to school, household chores, and food insecurity. Gender-specific challenges, particularly for girls, were also noted, including absenteeism due to menstrual hygiene and early marriage risks. Based on these findings, the study recommends: provision of adequate learning materials, school feeding programs to address nutritional gaps, transport support for pupils living far from school, teacher professional development to improve instructional quality, reduction of class sizes, and enhanced parental and community engagement. Implementing these measures is expected to improve progression rates, reduce repetition and dropout, and promote equitable, inclusive education in line with Sustainable Development Goal 4.
Exploring the Linguistic and Cultural Implications of Foreign Aid on English Language Curriculum Content: A Case Study of Selected Secondary Schools in Vubwi Zone, Vubwi District, Eastern Province, Zambia
Authors: Njekwa Sitali, Dr Phiri John
Abstract: This study explored the linguistic and cultural implications of foreign aid on English language curriculum content in selected secondary schools in Vubwi Zone, Vubwi District, Eastern Province, Zambia. It situated the inquiry within debates about curriculum sovereignty, linguistic equity, and cultural relevance, and it specified five objectives focused on donor influence, cultural fit of materials, teacher perceptions, latent ideological and linguistic biases, and strategies for textbook localization. The study presented a clear problem statement: externally produced English materials risked misalignment with local linguistic realities and cultural identities in rural Zambian classrooms. A qualitative case study design was employed to generate in-depth, contextually grounded evidence. Purposive sampling produced 30 participants (20 English teachers, 5 school administrators, and 5 curriculum officers) across ten schools. Data were collected through semi-structured interviews, classroom observations, and systematic document review of donor-funded textbooks and teacher guides, and were analysed using thematic and discourse-analytic procedures. It was anticipated that the findings would reveal substantive donor influence on curriculum content, recurring cultural dislocations within textbook narratives and images, teacher-led adaptations in classroom practice, and subtle linguistic and ideological biases privileging foreign norms over local multilingual practices. The study contributed empirical insight into how foreign-funded ELT materials affected language teaching and learners’ cultural belonging in a rural Zambian setting, and it offered practicable strategies for localization. Findings were expected to inform policy discussions, guide curriculum developers and donor agencies toward more collaborative and context-sensitive resource design, and support schools in adopting adaptations that preserved cultural integrity while maintaining pedagogical effectiveness.
Consumer Attitudes And Preferences Toward Eco-Friendly Products: Evidence From Gen Z In South India.
Authors: Samreen Sultana, Dr. Ch. Naresh, Dr. Chokkamreddy Prakash
Abstract: The growing emphasis on environmental sustainability has significantly influenced consumer purchasing behavior, particularly among Generation Z (Gen Z), who are increasingly recognized as environmentally conscious consumers. This study investigates the attitudes and preferences of Gen Z consumers toward eco-friendly products in South India. The primary objective is to examine the factors influencing their purchasing decisions and assess the role of environmental awareness, green attitudes, social media influence, and willingness to pay a premium in shaping purchase intentions. A quantitative research design was adopted, and primary data were collected from 213 Gen Z respondents using a structured questionnaire. The collected data were analyzed using descriptive statistics, correlation analysis, independent sample t-test, ANOVA, and multiple regression analysis. The findings reveal that Gen Z consumers exhibit positive attitudes toward eco-friendly products and demonstrate a strong sense of environmental responsibility. Environmental awareness and green attitudes were found to significantly influence purchase intentions, while social media emerged as an important source of information and motivation for sustainable consumption. The results also indicate significant demographic differences in consumer attitudes, particularly with respect to gender and income. Furthermore, consumers with higher environmental awareness reported a greater likelihood of purchasing eco-friendly products. The study concludes that Gen Z consumers in South India represent a promising market segment for sustainable products and that businesses should focus on green marketing strategies, environmental education, and affordable product offerings to encourage eco-friendly consumption. The findings contribute to the existing literature on green consumer behavior and provide practical insights for marketers, policymakers, and sustainability practitioners.
DOI: http://doi.org/10.5281/zenodo.20525109
Social Media Impact on The Marketing of Products and Services in Three Selected Super Markets in Kasama District of Northern Province of Zambia
Authors: Gloria Muloshi
Abstract: Social media nowadays is among the ‘best possibilities available’ to an item to get in touch with potential customers. Community social networking websites are the method to interact socially. These new media win the belief in of customers by linking with them at a deeper level. Community online marketing is the new mantra for several manufacturers since early a season ago. Promoters are considering many different social media possibilities and beginning to apply new social projects at a higher rate than ever before. Community online marketing and the companies that utilize it have become more sophisticated. One cannot afford to have no existence on the social programs if the competitor is creating waves with its solutions and items. The blast of social media trend is as amazing as that and the speed at which it is improving is frustrating. International companies have identified social media promotion as a potential promotion system, used them with enhancements to power their marketing with social media promotion. This research study explores the ideas of social media and social media promotion and other aspects like the development and advantages, aspect and importance of social media in promotion, social media promotion methods. It also presents an outline on social media promotion in Kasama district of Northern Province of Zambia. Social media is the most important and popular marketing tool at the current time. Social media marketing is adopted by various businesses for marketing for their product and services As compare to the traditional marketing it is the cheapest , fastest and most effective marketing. Social media marketing sites are: facebook, linkdin, instagram and twitter. By the using of social media peoples are more aware about the new brands and products. The purpose of social media knows the interest and need of customer which are effecting their purchasing decision. Social media marketing for startups and small business is very beneficial. The main objective of the research is to understand the effect of social media marketing on the Business, which social networking site is more popular. And compare the social media marketing to traditional marketing. In this study, both primary and secondary methods are used to collect the data. A sample of 50 respondents were collected through an online questionnaire and get it Social media has revolutionized the way brands approach marketing. With the increasing number of people using social media platforms, companies are now turning to these platforms to promote their products and services. This study explores the impact of social media on marketing a brand. It discusses the benefits of social media marketing, such as increased brand recognition, higher conversion rates, and lower marketing costs. The study also examines the challenges associated with social media marketing, including managing social media accounts, building engagement, and measuring return on investment. Finally, the study offers strategies for successful social media marketing, including creating quality content, building a community, and leveraging influencer marketing. Overall, this study concludes that social media has become an essential tool for modern-day marketers and will likely continue to be a key part of brand marketing strategies in the future. Objectives of the study in addition is to investigate the benefits of social media marketing for brand recognition and consumer engagement.; to examine the challenges and limitations of social media marketing and their impact on brand marketing. ; to identify effective social media marketing strategies for building brand recognition, increasing conversion rates, and measuring return on investment; to assess the role of influencer marketing and community building in social media marketing; to explore the impact of social media on consumer behavior and their perceptions of brands; to provide insights and recommendations for marketers to leverage social media for brand marketing success. The research will be carefully guided by specific objectives in avoidance of irrelevance and deviance. In this research three types of questionnaires will be precisely employed: One type designed for marketers, another for customers and the other one for firm directors. Moreover, it will be a descriptive research study. The research study will also use qualitative and quantitative techniques; the findings will be analyzed using reliable instruments and procedures so as to attain the desirable results. The data will be collected from the recipients using interviews and questionnaires templates. The target recipient population will be 220 and the working sample will be 50 as representation consisting of: 15customers picked by sampling technique from the three selected private limited companies, 15 marketers of Business firms, 3 company directors, 5 officials from Business community and 10 members from general public in Kasama district. The data will be tabulated and presented as percentages and averages for a comprehensive data distribution. Furthermore, recommendations will be made so that the government may implement the findings with a view of providing the selected supermarkets: FullBest, Pep and Shoprite in Kasama district with necessary potential resources for lasting business management in particular policies and strategies related to marketing of brands and services. Questionnaires and interview schedules will be employed while focus group discussions also will be used to collect data from specific respondents from targeted areas. In this regard this research study will consist of five chapters. Chapter one provides the introduction of the research problem, background of the problem, objective of the study, research questions and the significance of the study. Chapter two provides literature review. Chapter three gives research methodology and chapter four offers the research finding. Chapter five provide the conclusion and recommendations.
DOI: http://doi.org/10.5281/zenodo.20539101
The Role of Modern Technology in Enhancing School Administration and Management: A Study of Selected Public Schools in Nsama District, Zambia
Authors: Mwali Frank
Abstract: This study examined the role of modern technology in enhancing school administration and management in selected public schools in Nsama District, Northern Province, Zambia. Despite growing recognition of Information and Communication Technology as a catalyst for efficiency in education systems, rural schools continue to lag in adoption and utilization. A descriptive survey design using a mixed-methods approach was employed. Data were collected from 40 respondents comprising 5 head teachers, 5 deputy head teachers, 10 heads of department, and 20 teachers across 5 public secondary schools using questionnaires, semi-structured interviews, and document analysis. Findings revealed that technology significantly improves administrative efficiency, particularly in learner record management, staff communication, financial administration, timetable scheduling, and data-driven decision-making. However, implementation is constrained by inadequate ICT infrastructure, unreliable electricity supply, limited digital literacy among administrators, high cost of internet connectivity, and insufficient funding for maintenance. The study concludes that technology has transformative potential for school management in rural Zambia if supported by targeted government investment, structured capacity-building programs, and public-private partnerships. It recommends the development of a district-level ICT policy for schools, training of administrators in Education Management Information Systems, and solar-powered ICT labs to mitigate power challenges.
DOI: http://doi.org/10.5281/zenodo.20539237
Investigating The Conflict Between Child Human Rights and Child Disciplinary Practices in the Family Institutions of Northern Province’ Mporokoso Township
Authors: Mukuka Paxina Kunda
Abstract: The focus of this study was to investigate the conflict between child human rights and child disciplinary practices in the family institutions of MporokosoTownship. The study endeavored to address the following objectives: To verify the presence of the conflict, to describe the actual conflict experienced, to explore effects of the conflict and to suggest possible ways of how the conflict can be resolved. A qualitative case study design was used to gather data for this research. Data was gathered using structured and focused group interviews/discussions. This research study was guided by conflict theory. Research participants included Human Rights Commission of Zambia, Parents/guardians, Children and Police Officers from Victim Support Unit. The following are the main research findings revealed by the study: Beatings versus child protection from physical or emotional abuse, right to quality health care and nurturing versus neglect and abandonment which leads to archaic uncontrolled behavior, right to shelter versus no or poor shelter, right to education versus no or poor education, right to security and social protection by both parents and state agents versus physical injuries and deformities, child right to participate in community programs for themselves versus denied freedom of community participation and programs for themselves. It was also revealed that, there was misunderstanding and hatred between children and their parents/guardians. The conflict also leads to the fear by parents for prosecution by their own children. It was also revealed that there are poor government policies on both child rights and child disciplinary practices in family institutions The study concluded that, the most common form of discipline was physical abuse followed by verbal abuse which is an infringement on the part of child rights. Children are used as tools of labor and undergo many abuses as there is no security and social protection, and commitment to fulfill children’s rights by child rights duty bearers. It was also concluded that, the conflict can be resolved by formulating policies that promote, protect and fulfill child rights.
DOI: http://doi.org/10.5281/zenodo.20539393
The Impact of the Prolonged Illness of an Employee on The Efficiency of Human Resource in The Three Selected Parastatal Organizations in Kasama District of Northern Province of Zambia
Authors: Stephen Kunda
Abstract: The prime purpose of this research is to clearly investigate into the impact of the prolonged illness of an employee on the efficiency of human resource: a case study of three selected parastatal organizations in Kasama district of Northern Province of Zambia. The research will use both qualitative and quantitative measurements because the study will be descriptive survey in nature. Data will be collected using individual questionnaires, personal interviews and other distribution averages for sake of clarity and authenticity. The targeted population will be 80 respondents. The sample size will be 30 which categorically consists of 15 employees, 3 managers, 4 human resource officers, 3 officials from civil societies and 5government officials from provincial administration. The basis of this abstract is the concern that prolonged illness of an employee has a serious impact on the provision of quality human resource in Zambia in particular parastatal institutions in Kasama district. This has prompted the researcher to find out how the scourge has affected the provision of quality human resource or services to the public in the selected parastatal organizations in Kasama District of Northern Province of Zambia: Zesco, Zamtel and Chambeshi Water respectively. The study actually consists of five chapters. Chapter one provides the introduction of the research problem, background of the problem, objective of the study, research questions and the significance of the study. Chapter two provides literature review. Chapter three gives research methodology and chapter four offers the research finding. Chapter five provide the conclusion and recommendations.
DOI: http://doi.org/10.5281/zenodo.20539912
Building Business Resilience And Sustainability Through Effective Talent Management: Strategies And Best Practices In Hospitals Of Pune City.
Authors: Dr. Sadhna Kumari
Abstract: In the dynamic healthcare industry, hospitals in Pune city encounter multiple obstacles in ensuring the continuity and long-term viability of their operations. Efficient talent management solutions are essential in tackling these difficulties and guaranteeing sustained performance. This article examines the methods and optimal approaches implemented by hospitals in Pune city to establish company resilience and sustainability through personnel management. The research utilises a literature analysis and case studies to identify crucial talent management practices and analyse their effects on organisational resilience, employee engagement, and overall performance. The results offer significant knowledge for hospital administrators and healthcare professionals who aim to improve the ability of their organisation to withstand challenges and maintain long-term success by implementing effective personnel management strategies.
DOI: http://doi.org/10.5281/zenodo.20554639
A Compact CNN-Based Approach For Fast And Accurate Pneumonia Detection Using Chest X-Ray Images
Authors: Princi Saini, Mridula
Abstract: Pneumonia is a serious respiratory disease that affects millions of people worldwide and remains a major cause of mortality, particularly among children and elderly individuals. Early and accurate diagnosis is essential for effective treatment; however, manual interpretation of chest X-ray images can be time-consuming and subject to human error. Recent advances in deep learning, especially Convolutional Neural Networks (CNNs), have demonstrated significant potential in automating medical image analysis and supporting clinical decision-making. This study proposes a compact and computationally efficient CNN-based framework for the automatic detection of pneumonia from chest X-ray images. The proposed model is designed to achieve a balance between diagnostic accuracy and computational efficiency, making it suitable for deployment in resource-constrained healthcare environments. A publicly available dataset consisting of 5,863 chest X-ray images, including both pneumonia and normal cases, was utilized for model development and evaluation. To improve data quality and model generalization, preprocessing techniques such as image resizing, normalization, denoising, contrast enhancement, and data augmentation were applied. The CNN architecture comprises four convolutional layers with ReLU activation, max-pooling operations, dropout regularization, and fully connected layers for binary classification. The model was trained using the Adam optimization algorithm and evaluated using multiple performance metrics, including accuracy, precision, recall, specificity, F1-score, and Area Under the Receiver Operating Characteristic Curve (AUC-ROC). Experimental results demonstrate that the proposed framework achieves an accuracy of 95.8%, precision of 96.5%, recall of 94.9%, specificity of 96.2%, F1-score of 95.7%, and an AUC of 0.97. These results indicate strong classification capability and reliable discrimination between pneumonia and normal chest X-ray images. A comparative analysis with established deep learning architectures such as VGG16, ResNet50, InceptionV3, and EfficientNet-B0 shows that the proposed model delivers competitive performance while requiring significantly lower computational resources. Its lightweight architecture enables faster training and inference, making it well-suited for real-time clinical applications, telemedicine platforms, and healthcare facilities with limited computational infrastructure.
Hybrid Work Policies And Their Impact On Employee Productivity, Engagement, And Retention
Authors: Dr. Gyanandre Tripathi, Prof. Dr V. Raghuraman
Abstract: The fast-paced switch to working from home during the COVID-19 crisis has triggered an extensive adoption of hybrid work practices, while the implications of such practices for employees' well-being remain contentious. In this paper, we study the influence of formal hybrid work practices on employee productivity, engagement, and turnover. We use a quantitative survey of 450 workers across information technology, finance, and creative industries to test the hypothesis regarding the influence of hybrid work practices on KPIs, employee engagement, and intentions of voluntary turnover over 12 months using implementation comparisons. Our results show that productivity increases by 14%, and engagement improves by 22% when hybrid work practices imply core collaboration days and flexibility in time management; in this case, voluntary turnover decreases by 31%. At the same time, a bad implementation of hybrid work practices (without structure) negatively affects engagement and reduces it by 9%.
DOI: http://doi.org/10.5281/zenodo.20666143
Impact Of Artificial Intelligence On Accounting And Financial Reporting
Authors: Dr.M.Tharakeswari
Abstract: Due to rapid integration of Artificial Intelligence (AI) into accounting and finance reporting processes, organizational financial data presentation and management have been subjected to modifications. This study analyzes the influence that AI technologies, including Machine Learning (ML), Natural Language Processing (NLP), Robotic Process Automation (RPA), and Deep Learning, have had on fundamental accounting processes, including auditing, compliance management, anomaly detection, and financial statement preparation. Using an algorithmic analysis approach and the findings from an in-depth review of the literature, along with the quantitative analysis results, the paper demonstrates the ability of AI models to deliver accurate financial classifications with a precision rate of 97.1% and 67% improved speed in data processing.
DOI: http://doi.org/10.5281/zenodo.20666239
A Study On Exploring The Effective And Efficient Delivery Of Public Service By Leveraging Technology With Special Reference To Coimbatore District.
Authors: Ms. Vineetha V, Mr. Ajeesh S
Abstract: In the modern digital era, the integration of technology into public service delivery has transformed governance systems worldwide. This study examines how Information and Communication Technology (ICT) enhances the efficiency, transparency, and accessibility of public services. Traditional public administration systems were often characterized by delays, lack of transparency, and inefficiencies. However, the adoption of e-governance initiatives has significantly improved service delivery by reducing paperwork, minimizing corruption, and enabling faster processing. The research focuses on key digital platforms and initiatives such as online portals, mobile applications, and digital identity systems that facilitate seamless interaction between citizens and government institutions. The study also highlights challenges such as the digital divide, cybersecurity concerns, and lack of digital literacy that hinder effective implementation. A mixed-method research approach was adopted, combining survey data and secondary sources to analyze public perception and usage patterns. The findings reveal that while technology has improved service delivery significantly, there is still a need for improved infrastructure, awareness, and user-friendly systems. The study concludes with recommendations to strengthen digital governance and ensure inclusive access to public services for all citizens.
DOI: http://doi.org/10.5281/zenodo.20714337
A Study On Cybersecurity Measures And Threat Prevention Strategies In Cryptocurrency Ecosystems
Authors: Ms.Abinaya J, Mr, Don George. E
Abstract: The rapid proliferation of blockchain technology has fundamentally transformed global finance through the introduction of decentralized digital assets. However, the intrinsic characteristics that define cryptocurrencies namely decentralization, pseudonymity, and transactional irreversibility have simultaneously rendered the ecosystem a primary target for sophisticated cyber-attacks. This study investigates the critical dichotomy between the "code is law" philosophy and the imperative need for robust cybersecurity frameworks within a rapidly expanding market capitalization. This paper provides a multi-layered architectural analysis of vulnerabilities across the network, infrastructure, and application layers of the cryptocurrency ecosystem. Specifically, it examines systemic threats such as 51% attacks, smart contract exploits (including reentrancy and logic bugs), decentralized finance (DeFi) rug pulls, and sophisticated social engineering schemes. To address these vulnerabilities, the study evaluates the efficacy of current defense-in-depth mechanisms, including air-gapped cold storage solutions, multi-signature protocols, third-party smart contract auditing, and privacy-enhancing Zero-Knowledge Proofs (ZKPs). Furthermore, the research explores the integration of regulatory frameworks (AML/KYC standards) and proactive technological defenses like real-time on-chain analytics. Ultimately, this study proposes an enhanced, holistic threat prevention strategy designed to mitigate systemic risks, eliminate single points of failure, and safeguard the future integrity of digital asset platforms.
DOI: http://doi.org/10.5281/zenodo.20714424
A Study On The Influence Of Artificial Intelligence On Consumer Buying Behaviour In E-Commerce In Coimbatore
Authors: Ms. G. Revathi, Mr. M. Prasanth
Abstract: The rapid growth of e-commerce in India has been significantly influenced by the integration of Artificial Intelligence (AI), which has transformed the way consumers interact with online platforms. This study examines the influence of AI on consumer buying behaviour in Coimbatore, a prominent tier-2 city in Tamil Nadu. The research focuses on key AI applications such as personalized recommendations, chatbots, dynamic pricing, and predictive analytics, and evaluates their impact on consumer decision-making. Primary data were collected from 130 respondents using a structured questionnaire, and statistical tools such as percentage analysis, correlation, and regression were applied. The findings reveal that a majority of consumers are aware of AI features and actively engage with them, particularly recommendation systems. AI significantly influences purchase decisions, enhances shopping convenience, and improves overall user experience. However, concerns related to trust, privacy, and chatbot effectiveness remain key challenges. The study concludes that AI plays a crucial role in shaping modern consumer behaviour in e-commerce, and businesses must focus on improving transparency, personalization, and user trust to maximize its benefits.
DOI: http://doi.org/10.5281/zenodo.20714462