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Building Brand Equity Through AI: A Comparative Study of Digital-First Beauty Brands in India and the World

Authors: Assistant Professor Dr. Ekta Aggarwal Abstract: This study examines how AI-driven personalization and influencer marketing affect brand equity in...

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Investigating the Impact of Insufficient Training and Upskilling Programs on Talent Retention in Indigenous Oil and Gas Service Companies in Nigeria’s Niger Delta Region

Authors: Jonathan Kaura, Dr. Nupur Chhaniwal Abstract: This study investigates the impact of insufficient training and upskilling programs on talent...

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Impact Of Hybrid Work Models On Employee Engagement, Retention, And Organizational Productivity

Authors: Mr Ashok Kumar K, Ms. Sheikh Nida Afreen A Abstract: The extensive adoption of hybrid working models has had...

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Cultural Perspectives On Illness, Healing And Healthcare Communication

Authors: Dr. S. Nagalakshmi, Mrs. Pradeepa C, Ms. S. Thanveer Fathima Abstract: Cultural awareness is key to effective healthcare communication...

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EISSN: 3139-0986

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