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  • 2026
  • July

Building Brand Equity Through AI: A Comparative Study of Digital-First Beauty Brands in India and the World

Authors: Assistant Professor Dr. Ekta Aggarwal Abstract: This study examines how AI-driven personalization and influencer marketing affect brand equity in...

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Investigating the Impact of Insufficient Training and Upskilling Programs on Talent Retention in Indigenous Oil and Gas Service Companies in Nigeria’s Niger Delta Region

Authors: Jonathan Kaura, Dr. Nupur Chhaniwal Abstract: This study investigates the impact of insufficient training and upskilling programs on talent...

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Impact Of Hybrid Work Models On Employee Engagement, Retention, And Organizational Productivity

Authors: Mr Ashok Kumar K, Ms. Sheikh Nida Afreen A Abstract: The extensive adoption of hybrid working models has had...

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Cultural Perspectives On Illness, Healing And Healthcare Communication

Authors: Dr. S. Nagalakshmi, Mrs. Pradeepa C, Ms. S. Thanveer Fathima Abstract: Cultural awareness is key to effective healthcare communication...

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IoT-Enabled Smart Inventory Management System For Retail Supply Chains

Authors: J. Vinoli, B.Sri Chithra Devi, A.Ambika, L.P.Sujitha Abstract: The advent of the Internet of Things (IoT) technology has led...

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Deep Learning-Based Online Signature Verification System

Authors: Professor S. Rama Rao, Associate Professor M.Radhika, Associate Professor M.Prasanna Kuamr Abstract: Online signature verification (OSV) systems are vital...

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Deep Learning-Based Face Recognition for Automated Attendance Management

Authors: Associate Professor M. Radhika, Associate Professor M.Prasanna Kumar, Assistant Professor M. Sivaparvathi Abstract: The internet and healthcare industries rely...

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Machine Learning-Based Fraud Detection for Secure UPI Transactions

Authors: Associate Professor M. Prasanna Kuamr, Assistant Professor M.Sivaparvathi, Assistant Professor D. Sravya Abstract: The UPI's ascent to prominence has...

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Sentiment Analysis-Based Visualization of Hidden Patterns in WhatsApp Conversations

Authors: Associate Professor Ch. Neveen, Professor S.Rama Rao, Associate Professor M. Radhika Abstract: It is difficult to organise massive volumes...

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AI-Based Detection of Malicious Activities for Securing QR Code Infrastructure

Authors: Assistant Professor M. Sivaparvathi, Assistant Professor D. Sravya, Associate Professor CH. Naveen Abstract: Users may now share information quickly...

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EISSN: 3139-0986

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