Authors: Thumma Navin, Associate Professor Dr. Vellala Subramanya Rama Murty
Abstract: This work looks into how people act when shopping at Bajaj Electronics, a top name in Indian consumer tech stores. With an aim to grasp what buyers like, how they shop, how happy they are, along with what sways their choices there. Examining things such as how well items perform, cost structure, ads and discounts, feel of the outlet, support given by staff, if products are in stock, plus public view of the brand. Each piece adds context to why shoppers respond the way they do. From customer surveys at Bajaj Electronics came the core details driving this work. Information beyond firsthand replies arrived via published material – books, articles, internal documents, online sources – all tied to buying habits in stores. To make sense of numbers, methods like share calculations and visual charts took center stage. Patterns emerged only after sorting results using these techniques. Most people choose Bajaj Electronics because it carries many items, sets fair prices, runs eye-catching deals, while delivering steady help after buying. Product performance matters just as much as how well-known the name is, along with savings offered, and whether staff respond when needed. Online promotion stands out too, especially through platforms where users connect daily, shaping who stops by and what they notice.
