Authors: Sriyadoju Bhanu Prasad, Dr. Vellala Subrahmanya Ramamurty
Abstract: This study looks at how consumers feel about online meal delivery services, specifically focusing on Swiggy. Consumer purchasing behavior has changed dramatically as a result of the quick development of digital technology and the rising use of smartphones, especially in the food service sector. Because they provide convenience, variety, time savings, and simple payment options, online meal delivery services like Swiggy have become an essential part of urban lifestyles. This study's main goal is to examine the variables affecting Swiggy users' preferences and satisfaction. Convenience, cost, delivery time, service quality, special offers, user interface, and customer service are among the factors that are the focus of the study. Additionally, it seeks to comprehend customer perception, usage frequency, and general satisfaction levels. The study's conclusions aid in comprehending customer behavior and expectations regarding online meal delivery services. Insights from the study can help businesses like Swiggy maintain a competitive edge in the expanding online meal delivery market by raising customer satisfaction, improving service quality, and creating efficient marketing plans.
DOI: http://doi.org/10.5281/zenodo.21352802
