Authors: Gorre Sairam, Dr.M.P. Suri Ganesh
Abstract: The rapid growth of digital technology has transformed the banking sector by enabling customers to access banking services through electronic platforms E-banking services provide convenience, speed, security, and round-the-clock access to financial transactions without requiring customers to visit bank branches. This study aims to evaluate customer awareness and usage of e-banking services offered by Axis Bank in Hyderabad. The research analyses customer awareness, usage patterns, security perceptions, and satisfaction levels regarding various e-banking services. Primary data were collected through a structured questionnaire from 500 respondents in Hyderabad, while secondary data were obtained from books, journals, websites, RBI publications, and Axis Bank reports. Statistical tools such as tables, graphs, and percentage analysis were used for interpretation. The findings reveal that customers are increasingly adopting e-banking services due to convenience, faster transactions, and accessibility. However, concerns regarding cyber security, fraud, and privacy continue to influence customer behaviour. The study concludes that Axis Bank should strengthen customer awareness programmes, enhance cyber security measures, and continuously improve digital banking services to increase customer confidence and satisfaction.
DOI: http://doi.org/10.5281/zenodo.21126897
