Authors: Mr Harsheek R, Godwin S, Assistant Professor Ms C K Sruthi
Abstract: This study explores consumer satisfaction towards Nike products with specific reference to Coimbatore City. With the rising popularity of global brands in Indian markets, understanding consumer perceptions is essential for sustaining brand loyalty and enhancing customer experience. The research focuses on key factors influencing satisfaction, including product quality, pricing, availability, brand image, and post-purchase services. A structured questionnaire was used to collect primary data from 120 respondents across various demographics in Coimbatore. The findings indicate that consumers generally have a positive perception of Nike products, especially in terms of quality and brand prestige. However, some concerns were noted regarding pricing and limited product availability in local outlets. The study highlights the importance of aligning global brand strategies with local consumer expectations. The insights gained can help Nike and similar brands improve their regional marketing strategies and enhance customer satisfaction levels in tiertwo cities like Coimbatore.
