Authors: Assistant Professor Remeeja Behum J, Sanjana S, Nandhini N Abstract: Employee retention remains an important human-resource concern in private...
Beyond Individual Hardship: A Multidimensional Framework for Understanding Migrant Worker Vulnerability in Industrial Cities
Authors: Assistant Professor Ms. Sruthi C K, Mr. Sanjay R, Hirosan V Abstract: Migrant-worker vulnerability is often discussed through isolated...
Consumer Perception and Preference Towards Green Marketing on Select Consumer Durables with Special Reference to Coimbatore City
Authors: Ms, P Keerthana, Kanika S, Assistant Professor Ms. C K Sruthi Abstract: In recent years, environmental sustainability has become...
Digital Supply Chain Integration and Operational Resilience in Indian E-Commerce Msmes: An Analytical Framework
Authors: Assistant Professor Ms V Varsha, Ms. A Dharshana, Madhu Varshini S Abstract: Digital commerce has expanded market access for...
Cryptocurrency Adoption and Its Impact on the Traditional Banking System in India
Authors: Assistant Professor Ms Ramya B, Mr Balaji M, Sanjana S Abstract: A major innovation in the global financial system,...
Reverse Logistics Service Quality and Repurchase Intention Among Generation Z Online Shoppers in Coimbatore, India: The Mediating Roles of Customer Satisfaction and Trust
Authors: Assistant Professor Ms M. Nathaabinaya, Thiyagan. S, Parimala Devi. M, Ayisha J Abstract: Online retailing has made product-return services...
From Green Digital Engagement to Sustainable Purchase Intention: The Roles of Eco-Claim Transparency, Mobile Experience and Consumer Competencies in India
Authors: Assistant Professor Remeeja Behum J, Mr Sabarish R, Nithish kumar. K Abstract: Green e-commerce offers consumers access to products...
An Empirical Study of Consumer Preference and Satisfaction towards Nike Products in Coimbatore City
Authors: Mr Harsheek R, Godwin S, Assistant Professor Ms C K Sruthi Abstract: This study explores consumer satisfaction towards Nike...
Beyond Wages: A Multidimensional Assessment of Job Satisfaction Among Migrant Workers in Industrial Coimbatore
Authors: Associate Professor Dr V.T Dhanaraj, Ms Thilagavathi M, Natheera N Abstract: Job satisfaction among migrant workers is shaped by...
A Risk-Based Input–Process–Output Framework for Financial Statement Fraud Detection: Integrating Financial Red Flags, Governance Controls and Forensic Analytics
Authors: Dr Hemalatha T M, Ms B. Praveena Abstract: Financial statement fraud can impair investor confidence, distort capital allocation and...