Authors: B Durga Sandeep, Associate Professor Dr. Vellala Subramanya Rama Murty
Abstract: Happiness among buyers shapes how well quick-service eateries perform over time. Looking closely at Domino’s Pizza, this work checks what people think about the meals and support they get. Different things come into play when deciding if someone feels good about their order – flavour matters, so does freshness, cost plays a role too. Speed counts just as much as how polite staff are during pickup or drop-off. Special deals might sway opinions, yet spotless spaces leave strong impressions. Each part adds up to shape the full picture of being pleased – or not. What happens behind the counter often shows up in how folks rate their visit. From those answers, patterns began to emerge. Information came straight from Domino's customers via a detailed survey form. Books, academic papers, online sources, and earlier work about fast food and what people like helped add context later. Instead of just counting numbers, the team used visual graphs, simple math, and organized layouts to spot trends in how satisfied buyers really were. Most people say they like what Domino’s offers, especially the taste of their pizzas, how many choices there are on the menu, how easy it is to order online, also how quickly orders arrive. Still, some parts could be better – prices feel high to some, waits get longer when busy, customizing orders isn’t always smooth. Staying consistent with service while really listening to what customers want turns out to matter a lot if the brand wants repeat buyers and an edge over others selling quick meals.
