Authors: Vilni K B
Abstract: Influences of recent marketing techniques in the purchase decision of cosmetic industry, recent years have witnessed a paradigm shift in marketing strategies with the advent of modern techniques. Understanding how consumers perceive and respond to augmented Reality, content marketing, influencer marketing, and related strategies intricate in tailoring effective strategies that connect with the audience. 120 respondents were surveyed from various parts of Thrissur district Descriptive study was used to understand the problem. Purposive sapling method has been used throughout the paper. The duration of the study was 21 days. Graphical and statistical tools like graphs and percentages are used. Majority of consumers aware of the recent marketing techniques are women with a percentage above 71% compared to men. Recent marketing techniques has made the Cosmetic purchase go from offline to online on a large scale.
